With a concrete track record of managing Californian hip-hop artists and groups in the States, Yaniz Merican of YZ International has now cemented her position at the forefront of the Malaysian and Asian hip-hop industry. She has translated her years of Stateside experience into an unprecedented string of successful artist management case studies in Malaysia and across the region, pushing homegrown talent to its fullest potential and breaking it out onto the world stage. YZ International has also expanded from its core business model of solid artist representation to provide artists in the region and worldwide unparalleled access to professional consultation and collaboration in the fields of music production, radio and online promotion, physical and digital music distribution, and event coordination. Yaniz Merican is also Director of Operations (Southeast Asia) for the world’s largest DJ coalition, Bum Squad DJz Worldwide.
At the core of YZ International’s operations are the artists the firm manages: its roster includes such luminaries as Joe Flizzow of Too Phat, Pop Shuvit, Mizz Nina, turntablist crew Stylustiks (and its separate members, DJs Fuzz, Uno and Cza), Thaitanium (Thailand), the regional all-star supergroup Project E.A.R., and US mix DJ Latin Prince. All of YZ International’s Malaysian artists are winners of the prestigious Anugerah Industri Muzik (AIM), or the Music Industry Awards, the Malaysian equivalent of the Grammys.